Added: Devona Ingrassia - Date: 14.04.2022 20:54 - Views: 32706 - Clicks: 3189
Bridging the gap between Indian craftsmanship and an international audience, couturier Sabyasachi Mukherjee is set to break new ground in the Middle East. The perfect partner and Looking for damas to reach the stylish set of the region was none other than Bayt Damas, a first-of-its kind luxury lifestyle destination by heritage jewellers Damas Jewellery. Opened in MayBayt Damas which translates to House of Damas brings together the most coveted jewellery, fashion, art, and emerging luxury names from the region under one roof to provide an immersive luxury experience.
Think of it as a home of creativity and craftsmanship. It is now an honour to be a part of Bayt Damas and is truly an exceptional feeling to share space alongside some of the global brands I deeply admire, such as Graff and Mikimoto. Luxury spills into everything we do—someone who admires beautiful clothing can be a keen collector of jewellery and a connoisseur of world art.
Bayt Damas brings alive that kind of holistic luxury language—a cafe where food tantalises the senses, a perfume section dedicated to fragrances, a Damas library by Assouline where you can soak in the world of luxury coffee-table books on fashion, de and art. We speak to the chairman and CEO of Damas Jewellery, Mr Luc Perramond on the Bayt Damas association with Mukherjee, why luxury is an experience, and how the future of fashion retail is one that transports you to different realms.
Exclusivity, quality, rarity and unique des have always been keywords when you think of what defines luxury. Inluxury brands are looking to create an emotional connection with their clients through quality, de, style and rarity. They are also enhancing the experiences and value that they offer to their consumers, which strengthens their affinity to the brand. Sustainability has also become an increasingly popular element that is highly considered in luxury nowadays. As a jewellery house, why was creating a dedicated space that brings together all things luxury a natural step for Damas Jewellery?
The collections and pieces that sit in our boutiques today cater to the women in the region.
Bayt Damas follows the same mantra—we wanted to create a maison that combined jewellery, art and fashion under one roof. Our aim for Bayt Damas is to be the go-to luxury lifestyle destination that carries beautiful in-house creations and brands, where customers can feel like they are at home.
View on Instagram.
What do you look for in the brands you bring onboard from around the world and the Middle East? At Bayt Damas, we pride ourselves with a wide selection of brands that are well-known for their exquisite des, amazing craftsmanship and the emotional bond they create with the client.
For example, Sabyasachi is a beautiful brand that is known for its elegant and intricate des. It has built for itself a strong visual identity over the years and continues to create trends in the market. Sabyasachi has a unique story both as an individual and as a brand that started in India, which makes it very relatable in the region.
The DNA and identity of the brand is strong, which is noticeable in its distinctive and ethnic des. Bayt Damas hosts the first showroom in the Middle East for the brand, where Mr. Sabyasachi himself deed the interior. It is a beautiful brand that stands out in the region for its fashionable and trendy des.
We dedicated a room at Bayt where, once you walk in, it transports you to a mesmerising universe of art where you can explore the collections displayed. And this is the exact feeling we want to share with our customers and clients. I believe that when it comes to jewellery, women look for a way to express their personality and beliefs. They are interested in pieces that make them feel beautiful and confidentas well as items that reflect who they are and that are long-lasting.
Of course, it also depends on their unique style, preference and the occasion for which they are considering when looking for jewellery. This is also reflected in the identity of Damas, where women can represent themselves however they want based on the multiple and diverse collections offered.
The future of the jewellery and luxury industry is a promising one. Women have become quite particular when looking for jewellery, as they tend to seek authenticity, quality, exclusivity and a strong storytelling element. They are interested in the emotional connection and affinity that they can build with the brand.
Personalised jewellery has gained momentum as a trend in the market. We are also seeing an increase in self-purchase by independent women when it comes to jewellery. The consumer experience is quite important as well, as this is a factor that is highly considered when making a purchase. All the new deer and brand launches you may have missed this month. How do you think luxury can be defined in ? Instagram content View on Instagram.
What do you think women are looking for in their jewellery today?Looking for damas
email: [email protected] - phone:(808) 277-7337 x 1547
Jewellery retailer Damas mulls quitting India