Added: Bijan Ratcliff - Date: 08.10.2021 09:42 - Views: 35699 - Clicks: 5364
For many personal trainers, especially those starting out in business, a key goal is to attract more clients. But when you think about how you market your business and your services, is it better to try and appeal to as many people as possible, or to concentrate on a niche? Working out your target market To identify the type of client that you want to concentrate your business focus and marketing messages on, think about who your top 10 customers are right now.
Considering who you get the best for is a key part of this process.
Profile your ideal customer According to Hart, there are three key things a trainer should look at, when they are considering the type of client they want to attract. Reflecting on this last aspect helps you dial into the psychology of the clients who you want to attract into your business — their emotional needs and thought processes, so you can ensure your marketing messages resonate with them. Giving your client avatar an identity helps make your marketing materials everything from what you write about in your blog posts to your social media posts to the images on your website more targeted, and more likely to resonate with your target clientelle.
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